10 Ways to Leverage Your Press Releases
Marketing and advertising agencies love press releases. Included in your representation, when they write a press release for you, your approved post is syndicated online automatically. And while press releases do lots of […]
Ultimate LinkedIn Security
To get the full benefits and rewards of using LinkedIn, it’s important to first understand your risks and how to protect your reputation. Hundreds of millions of business professionals use […]
Is Your Source of Information Authoritative?
Edgar Allen Poe said, “Believe nothing you hear and only half of what you see.” Take away your personal experiences or biases. Then assume most of what you read or see […]
Leveraging Slideshare for Content Marketing
Have you recently noticed that you often see a listing from Slideshare on the first page for many web searches? LinkedIn purchased Slideshare in May of last year for $119 […]
Digital Marketing for More Customers
If you look at a typical sales funnel today, digital marketing has already educated customers and helped them make decisions well before talking to sales. In fact, virtually everything in […]
Most Registrars Are Clueless about SSL
Have you encrypted your website yet? Reputable organizations around the globe are planning to implement HTTPS as described in Show Customers You Are Serious About Security. No one can intercept […]
Pumpkin Plan Your Marketing
As virtual CIO, I sit in many board meeting and strategy sessions for customers. My role is not just streamlining technology, but also super charging digital marketing. My clients are […]
Help Fight Webspam
Webspam is duplicate, malicious, misleading, or unintelligible web pages designed to harm or confuse visitors and manipulate search results. Webspam is becoming such a widespread problem, that it’s time for […]
Export Your WordPress.com Blog for Any Contingency
Every few months you hear the same lesson, but few people pay any attention. Someone uses a free or nominal cost cloud service like Gmail and are left digitally destitute when their […]
Start Telling Your Origin Story
The letters glow brightly against the maroon façade of Gold’s Gym in the early hours of the morning. That’s where most days are started, lifting heavy weights with 30 seconds of rest between […]
Fix The Most Common Thing Hurting Your Search Ranking
You see the same mistake virtually everywhere on the Internet. Huge companies like Apple and even SEO firms commit this error, so it’s not surprising average websites also suffer this affliction. The […]
Crush 2015 with Content
The bitter cold brings in the second week of January and you’re already resigned to just another hectic year. Everyone wants to make more, but how are you going to […]
You Will Be Successful in 2015
Success is a journey that is never easy and takes many tiny improvements over time. It’s a mindset of determination and action, with fearless forward movement despite failure or looking foolish. Yes, […]
Competing with LinkedIn Pulse
Like millions of other LinkedIn users, I was recently invited to publish on LinkedIn Pulse. The invitation went directly to my Marketing folder via an automatic inbox rule. In truth, it could […]
Top 5 Things to Change About Your Home Page
It’s 2014 and everyone should start to recognize and correct these common home page mistakes: Possibly the most boring, but also the most popular website color is blue. Why not try to […]
WWW Prefix Recommended
If you’re the average person, just type whatever you want in the browser address bar. The technology will automatically open the site adding a www. prefix or open a list of […]
