Air opens with a problem, not a product. Matt Damon’s character isn’t selling shoes. He’s selling belief—before anyone else sees it. Nike didn’t win by
Rule 2 — Protect Yourself at All Times
“Protect yourself at all times.” — Frankie Dunn (Clint Eastwood), to Maggie Fitzgerald (Hilary Swank) In Million Dollar Baby, that line isn’t about boxing gloves.