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IBM

Navigating The IBM Sales Approach

January 27, 2015 Kevin Fream

I’ve seen just about every sales approach from half a dozen industries over the last decade – some I’ve even tried myself. While we abandoned it

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Technology Writers on Notice in 2014

January 3, 2014 Kevin Fream

If you’re a journalist in the technology industry, then one of your resolutions should be to get your act together. Let’s start with Christopher Mims’

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