Testimonials Are Contrived
Most marketing folks will tell you to have customer testimonials on your website, but testimonials have little value. How many news articles do you have to see about fake reviews? […]
Authorship: Does Your Baloney Have A First Name?
Does your baloney have a first name? How about a second name or even a picture? While Oscar Mayer started the cute kids singing about their brand in 1965, I’m still […]
If There Was No Advertising
If there was no advertising, what would the world be like? It probably would be like the first time I saw the original Star Trek as a small child. There was […]
Biased Self Promotion Backlinks
Most social media sites allow noteworthy or celebrity people to openly promote themselves while linking to their website. If you’re a mere mortal like the rest of us, don’t try to put your blog post […]
Blog Once a Week
Mileage and situations may vary, but generally you want to blog once a week: No one wants a daily update in their inbox or RSS feed. Daily posts are annoying […]
Google Plus Evolution Continues
While many critics were quick to pan the service, Google Plus continues evolution with just over 300 million users. Anyone who wants their author picture to show up in search results from their […]
