Don’t Lose a Quarter

It’s year-end and time to reflect on your performance. When I ask most people how they measure IT, there is always either a blank stare or

Kevin Fream Divergent Entrepreneur

Divergent Entrepreneur Without Selling Fear

Usual Approach to Business and Technology is Flawed As a Divergent Entrepreneur, the “common” approach toward business and technology is horribly broken. That’s why I

Why Reputation Becomes a Compounding Asset Over Time

Reputation behaves differently from most business assets. It cannot be purchased quickly. It cannot be installed or upgraded. It does not respond to urgency. Instead,

When Reputation Is Tested by Scrutiny, Not Crisis

Reputation is often misunderstood as something that is tested only during major failures. High-profile outages. Public breaches. Catastrophic errors. Those moments certainly matter, but they

Why Businesses Are Now Compared by Reliability, Not Claims

Comparison has always existed in business, but it has changed form. Clients no longer compare based on promises, credentials, or even pricing alone. They compare

Why Incident History Is Becoming a Reputation Record

Every organization has incidents. Systems fail. Mistakes happen. Conditions change. The presence of incidents alone is no longer what defines reputation. What defines reputation is

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